[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zsjvm.cz\/jak-je-mozne-ze-v-reklamach-vypada-vsechno-jidlo-tak-perfektne\/#Article","mainEntityOfPage":"https:\/\/www.zsjvm.cz\/jak-je-mozne-ze-v-reklamach-vypada-vsechno-jidlo-tak-perfektne\/","headline":"Jak je mo\u017en\u00e9, \u017ee v reklam\u00e1ch vypad\u00e1 v\u0161echno j\u00eddlo tak perfektn\u011b?","name":"Jak je mo\u017en\u00e9, \u017ee v reklam\u00e1ch vypad\u00e1 v\u0161echno j\u00eddlo tak perfektn\u011b?","description":"Ve v\u0161ech reklam\u00e1ch vid\u00edme pouze dokonal\u00e9 j\u00eddlo. Jablka na stromech jsou z\u00e1\u0159iv\u011b \u010derven\u00e1 a leskl\u00e1, jahody \u0161\u0165avnat\u00e9, steaky \u0159\u00e1dn\u011b prope\u010den\u00e9, v\u0161e l\u00e1kaj\u00edc\u00ed k nakousnut\u00ed. Dokonal\u00fd tvar je potom samoz\u0159ejmost\u00ed. V\u0161ichni ale […]","datePublished":"2019-11-07","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.zsjvm.cz\/author\/#Person","name":"","url":"https:\/\/www.zsjvm.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zsjvm.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zsjvm.cz\/wp-content\/uploads\/img_a359284_w3868_t1573320444.jpg","url":"https:\/\/www.zsjvm.cz\/wp-content\/uploads\/img_a359284_w3868_t1573320444.jpg","height":0,"width":0},"url":"https:\/\/www.zsjvm.cz\/jak-je-mozne-ze-v-reklamach-vypada-vsechno-jidlo-tak-perfektne\/","about":["V\u00fdrobky"],"wordCount":493,"articleBody":"Ve v\u0161ech reklam\u00e1ch vid\u00edme pouze dokonal\u00e9 j\u00eddlo. Jablka na stromech jsou z\u00e1\u0159iv\u011b \u010derven\u00e1 a leskl\u00e1, jahody \u0161\u0165avnat\u00e9, steaky \u0159\u00e1dn\u011b prope\u010den\u00e9, v\u0161e l\u00e1kaj\u00edc\u00ed k nakousnut\u00ed. Dokonal\u00fd tvar je potom samoz\u0159ejmost\u00ed. V\u0161ichni ale v\u00edme, \u017ee skute\u010dnost takov\u00e1 nen\u00ed. Jak toho tedy ti filma\u0159i dos\u00e1hnou? Pou\u017eit\u00edm n\u011bkolika jednoduch\u00fdch trik\u016f.                Vezm\u011bme si nap\u0159\u00edklad grilovan\u00e9 maso. To m\u00e1 dokonalou barvu a je n\u00e1dhern\u011b prope\u010den\u00e9. V\u0161imli jste si ale, \u017ee prakticky nikdy nen\u00ed uk\u00e1z\u00e1no, jak ho konzumuj\u00ed? M\u00e1 to jednoduch\u00e9 vysv\u011btlen\u00ed. T\u00e9 dokonal\u00e9 barvy je toti\u017e dosa\u017eeno t\u00edm, \u017ee maso se zcela nedope\u010de. T\u00edm se zachov\u00e1 \u0161\u0165\u00e1va. Barva se n\u00e1sledn\u011b dod\u00e1 pomoc\u00ed tmav\u00e9ho le\u0161tidla na boty. Tato kombinace vytvo\u0159\u00ed iluzi n\u00e1dhern\u011b prope\u010den\u00e9ho mas\u00ed\u010dka. A co z\u00e1\u0159iv\u011b \u010derven\u00e1 jablka? Zde se pou\u017e\u00edv\u00e1 jednodu\u0161e barviv a bezbarv\u00e9mu laku. Ty dodaj\u00ed \u017e\u00e1douc\u00ed vzhled, o co\u017e jde v reklam\u011b p\u0159edev\u0161\u00edm. Mohou b\u00fdt i lehce p\u0159ichycena ke stromu, aby \u0161la snadno odtrhnout a iluze \u010derstv\u011b utr\u017een\u00e9ho ovoce byla dokonal\u00e1. M\u00e1lokdy se toti\u017e jak\u00e9koliv nat\u00e1\u010den\u00ed povede napoprv\u00e9. Po zka\u017een\u00e9m z\u00e1b\u011bru je tedy nutn\u00e9 ono jablko vr\u00e1tit zp\u011bt na strom. To, jak u\u017e bylo \u0159e\u010deno, umo\u017e\u0148uje snadn\u00e9 odtrhnut\u00ed jablka a tak\u00e9 nato\u010dit dan\u00fd z\u00e1b\u011br na v\u00edce pokus\u016f. A co leskl\u00e9, \u0161\u0165avnat\u00e9 jahody? Ani ty nejsou tak p\u0159irozen\u011b leskl\u00e9. Tv\u016frci jim pom\u016f\u017eou trochou bezbarv\u00e9ho laku a konzerva\u010dn\u00edmi l\u00e1tkami, aby se hned nezkazily. V\u00fdsledek vypad\u00e1 skv\u011ble a to je to hlavn\u00ed. P\u0159em\u00fd\u0161leli jste n\u011bkdy o tom, pro\u010d v reklam\u00e1ch na sn\u00edda\u0148ov\u00e9 cere\u00e1lie \u010derstv\u011b nasypan\u00e9 vlo\u010dky neklesnou na dno misky? I tady je jednoduch\u00e1 odpov\u011b\u010f: do ml\u00e9ka je p\u0159id\u00e1no lepidlo. To zabra\u0148uje cere\u00e1li\u00edm, aby se potopily. Pro\u010d to ale d\u011blaj\u00ed? Je tu n\u011bkolik d\u016fvod\u016f. Za prv\u00e9 l\u00e9pe vypad\u00e1, pokud vlo\u010dky z\u016fstanou naho\u0159e, a za druh\u00e9 to vytv\u00e1\u0159\u00ed iluzi, \u017ee na napln\u011bn\u00ed dan\u00e9 misky je jich pot\u0159eba m\u00e9n\u011b, ne\u017e je skute\u010dnost.  Nikdy nesm\u00edme zapomenout, \u017ee v reklam\u011b jde hlavn\u011b o to, uk\u00e1zat dan\u00fd produkt v co nejlep\u0161\u00edm sv\u011btle. To mimo jin\u00e9 znamen\u00e1 zamaskovat \u0161patn\u00e9 vlastnosti a vyzdvihnout ty dobr\u00e9. Proto nikdy nebude odpov\u00eddat skute\u010dnosti. Toto je t\u0159eba m\u00edt na v\u011bdom\u00ed p\u0159i ka\u017ed\u00e9m n\u00e1kupu. P\u0159esto d\u00edky reklam\u00e1m v\u00edme, jak\u00fd nov\u00fd v\u00fdrobek se objevil na trhu. A jen na n\u00e1s, abychom posoudili, nakolik bude nakonec u\u017eite\u010dn\u00fd.                                                                                                                                                                                                                                                                                                                                                                                         4\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak je mo\u017en\u00e9, \u017ee v reklam\u00e1ch vypad\u00e1 v\u0161echno j\u00eddlo tak perfektn\u011b?","item":"https:\/\/www.zsjvm.cz\/jak-je-mozne-ze-v-reklamach-vypada-vsechno-jidlo-tak-perfektne\/#breadcrumbitem"}]}]